CEMI — Brand assets
===================

Everything in this archive may be used to identify or link to CEMI: press,
partner and sponsor materials, event collateral, decks, directories.

THE TWO PREFERRED LOGOS
  cemi-logo-icon-name-caption.png              stacked, with tagline
  cemi-logo-logomark-caption-horizontal-wide.png   horizontal, with tagline
Use one of these unless a specific constraint calls for another variant.

RULES
  - Do not recolour, restyle or apply effects to the logo.
  - Do not stretch, squash, rotate or crop it. Scale proportionally.
  - Keep clear space around it of at least the height of the owl's head.
  - Minimum size 24 px tall on screen, 10 mm in print — below that the
    crossed eyes stop reading and the mark loses its meaning.
  - Do not place the colour logo on a dark or busy background. Use the white
    variant (cemi-logo-icon-name-caption-white.png) instead.
  - Do not rebuild, redraw or approximate the mark. Use these files.
  - Do not imply endorsement or partnership that has not been agreed.

COLOURS
  #a70000  Dark Red        primary — headings, focal points
  #D9A441  Yellow Ochre    accent — warmth, calls to action
  #2F4F6F  Deep Cobalt     innovation, technology, secondary headings
  #4B775A  Earth Green     growth, nature, sustainability
  #A67F5B  Warm Clay       backgrounds, borders, depth
  #E0CBA8  Neutral Sand    backgrounds, visual pauses

TYPEFACES
  MuseoModerno  display and headings
  Inter         body and interface
Both are SIL Open Font License 1.1. The licence text is included in this
archive (OFL-MuseoModerno.txt, OFL-Inter.txt) and must travel with the font
files if you redistribute them.

Questions, or a use these rules do not cover: contact@cemi.ai
Full identity guide: https://cemi.ai/en/visual/
